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28 Reasons
to Establish Your Company's Presence on the Web


  1. Establish a global presence at a very low cost.
  2. Serve your customers better.
  3. Share important business information quickly.
  4. Give your current and potential customers more reasons to do business with you.
  5. Generate greater awareness about your company and its products and services.
  6. Provide public relations material and press releases to keep people informed.
  7. Disseminate private internal company information to your staff around the world.
  8. Advertise.
  9. Sell - yourself and your products.
  10. Answer frequently asked questions to save time and money in customer service.
  11. Stay in contact with suppliers and sales people.
  12. Make business easier to transact.
  13. Open international markets, and serve existing ones better and cheaper.
  14. Provide 24 hour service - your phones may not get answered but your web site will.
  15. Save printing costs. Information is easily updatable and changeable on the Web.
  16. Test market ideas.
  17. So people who are state of the art know you're state of the art.
  18. To be among the first, to lead not follow.
  19. Efficiency - reach more people for less money.
  20. Let people come to you - versus you seeking them.
  21. Save money in advertising and marketing.
  22. Find qualified employees.
  23. Build your brand name.
  24. Supplement your traditional marketing and sales campaign.
  25. Let pre-qualified customers find you, and increase your closing ratio.
  26. Share information non-invasively, to be in front of your customer without pressure.
  27. Give people information on their terms.
  28. Be progressive enough to impress people.


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